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1 critical thing every webpage needs

If you’re not a web designer (and you don’t want to be), but you’re designing your website yourself, it’s easy to miss small details that make a BIG difference in your site’s effectiveness.

And if you’re missing this one thing, you’re missing out on your website and business growing the way you want them to.

Do you know what it is?

A call to action

Every website needs a call to action. Meaning, when someone gets to the bottom of your webpage, does it just end? (like this example here ??)

Or does it direct the reader to the next thing you want them to do?

If I’m reading a website and there’s no call to action at the end, I don’t know what to do next — so I’m much more likely to just leave the site.

Believe it or not, when you tell people the next step to take, they’re much more likely to do it.

Tell them what + why

Your call to action might be taking a next step, like signing up for your email list, or reading more content on your website. But whatever it is, it should be clear and obvious at the bottom of the page.

?Pro tip: center align your call to action so it’s obvious to the reader

The call to action should also tell them why. Why book a call? Why learn more? Why read on?

It shouldn’t just tell them what to do because you want them to do it. You should tell them what’s in it for them.

You can see on my page here, the “what” is learning more, and the “why” is so you can learn to design with ease and confidence.

When you start incorporating calls to action, you’ll start seeing higher conversion rates ??

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5 things your homepage needs to book more clients

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I'm Felter

the designer that non-designers love!

Why? Because good design is the difference between your ideal person scrolling past your post or actually taking action.

I used to work the 9-5 grind in the corporate world – like I was “supposed to” – until I blew it all up to do it my own way.

Now, I help non-designers, service providers, and business owners use good design in their branding, website, and content to book more clients and make more sales!

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