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1 easy tip to create modern branding

Is your brand personality modern, sleek, and stylish? Do you need to create modern branding that communicates who your business is, and attracts your ideal client?

Maybe you’ve tried what feels like 67 different fonts, and they’re all either illegible or not quite right. Maybe nothing feels quite modern enough.

Here’s an easy tip to create modern branding: Try using tracking.

Use tracking for modern branding

 

Four lines of text, each with increased amounts of tracking used

What is tracking?

Tracking is simply the space between letters. You can quickly see the difference between negative tracking, no tracking, some tracking, and a lot of tracking.

 

 

Create modern branding

Two lines of text, one without tracking and one with tracking

 

Whenever you want a heading to have a more stylish, modern look, you can use tracking to immediately achieve this effect.

You can immediately see that the heading with tracking makes more of a statement and has a different personality than the heading without tracking.

 

Use it for legibilityTwo paragraphs of text, one without tracking and one with some tracking

Another great use for tracking is within a big block of text. You can use it to increase legibility.

You can immediately see the difference between some tracking and no tracking; some tracking is much easier to scan.

 

💥 Bonus tip

Two lines of cursive text, one without tracking and therefore intact, and one with tracking

Never use tracking with cursive. Cursive by nature should remain intact, so tracking within a cursive font ends up looking a little wonky and difficult to read.

 

 

How to adjust tracking for modern branding

Canva

In Canva, tracking is in the spacing menu. It’s called letter spacing. I recommend 25-50 for paragraph text and 75, 100, or 200 for headings.

Word or Powerpoint

In Word or Powerpoint, you can apply tracking under near the font selection, although you don’t have a ton of options.

Adobe apps

In Adobe Illustrator, InDesign, Photoshop, or any Adobe app, it’s in the character panel.

Google Docs or Google Slides

Unfortunately, tracking isn’t currently available in Google Drive apps, so you aren’t able to add space between letters in Google Docs or Google Slides.

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