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4 ways you’re doing service provider market research wrong

We can think that we know our ideal clients inside and out – like their pain points, needs, and what they’re willing to pay. But unless you conduct service provider market research, then we’re really just guessing. And guesses don’t pay the bills.

Here’s what does pay the bills: market research done right.

I’ve got a few ways you might be doing market research ineffectively (make sure to scroll to the end for how to do it right way)

4 ways you’re doing service provider market research wrong

1. If you’re using a form, you’re dong service provider market research wrong

If you’re collecting market research responses via a form, you’re not getting any context. People might write a sentence or two, and you’re left without any additional info.

You can’t ask follow-up questions on a form, so you’re left guessing what someone meant by a response… and like I said, guesses don’t pay the bills.

2. If you’re using polls on social, you’re doing it wrong

The problem with using polls on Instagram or Facebook for market research is that anyone in your audience can take them. You have no idea if the people responding are actually your ideal client.

I don’t know about you, but my mom responds to every poll I make on Instagram… she’s not my ideal client (sorry, mom)

3. If you’re asking what someone would pay, you’re doing it wrong

This is a huge no-no, because the person you’re asking will always go low.

People have no idea how much time it takes to provide your service, or how much your expertise and training is worth.

4. If you’re listening to the loudest voice, you’re doing it wrong

I get it, because I’m often very opinionated about things. You might speak to someone who is very opinionated about your offer, and they might give you specifics about exactly what it should look like and how much it should cost.

But if you’re listening to them only, rather than the consensus of the group, then that voice might lead you astray.

Want to create offers clients can’t wait to book?

It all starts with solid market research! Learn how to conduct market research and create offers that sell with Well-Oiled Offer Suite.

Want tips for better service provider market research?

Tune in to Skilled and Fulfilled: Episode 9. Listen to this episode to find out how to use targeted marketing to sell to a segment of your audience, why market research is essential, and different ways to cut expenses in your business and life you might not have considered.

SKILLED AND FULFILLED PODCAST
Want to grow your biz and still have a life?

Tune in to Skilled and Fulfilled for real insights from real service providers who realistically want to make an income from their business… and not run ragged in the process!

I'm Felter

the designer that non-designers love!

Why? Because good design is the difference between your ideal person scrolling past your post or actually taking action.

I used to work the 9-5 grind in the corporate world – like I was “supposed to” – until I blew it all up to do it my own way.

Now, I help non-designers, service providers, and business owners use good design in their branding, website, and content to book more clients and make more sales!

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