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6 tips for creating social graphics your clients will love

The demand to create scroll-stopping social graphics is never ending ?

As a virtual assistant or social media manager, you spend hours and hours scrolling Canva for something unique and eye-catching, but you’ve got a million other things on your to-do list. This just isn’t sustainable.

Plus, what you really want is to wow your clients with your social graphics (Hello, referrals and rave reviews).

Here’s how to wow your clients with your social graphics:

1. Expand your existing assets

A common complaint I hear with Instagram is that when people look at their account’s feed, they feel like it’s very repetitive and they don’t know how to mix it up.

One way to do this is to find at least three templates that you really like with different combinations of text and pictures. Then, create three different versions of those three by varying the colors within your color palette. That’ll give you nine templates.

From there, mix in photo-only posts on the feed. This will make your feed look interesting and varied but still cohesive within your client’s brand.

2. Cater to your platform

Know what the platform is and what the dimensions of your graphics should be.

For instance, if you’re sharing a photo on Instagram stories, make sure that photo is vertical. Nobody likes to go on their stories and see one horizontal image; it just won’t work and creates a very disjointed experience for the viewer.

Same thing for LinkedIn. If the image is vertical, it’s probably going to get cut off.

When in doubt, you can use a square on a lot of different feeds (with the exception being Instagram stories).

3. Don’t vomit ? on the screen

You don’t have to convince someone to do what you want them to do right then and there; you just have to convince them to stop scrolling.

What do I mean by that? Let’s say there’s an event you want your reader to go to. You don’t have to convince them to go to the event with one single graphic — you just have to convince them to stop scrolling so they’ll read the caption or look at the carousel of images.

Instagram

Specifically with Instagram, if you’re creating a feed post, that means you get ten opportunities with the carousel feature to tease out information. So, all you have to do with that first image is catch the reader’s attention. The rest of the images can then disperse the details and end with a call-to-action.

With Instagram stories, don’t ever put a ton of text on a single story; people are more likely to skip over it and not read it. Instead, break it up over multiple stories so people have to tap to read all of it. They’ll be much more likely to actually read it when it’s not an intimidating block of text.

Facebook and LinkedIn

For Facebook or LinkedIn, you have a caption you can include with a graphic. So, maybe the graphic includes an enticing headline that gets someone to stop scrolling, and then the caption tells them why they should care and what they should do next. You can also include a link with a “learn more here” call-to-action.

4. Test your text size

Oftentimes, we create graphics on a computer screen — which is much larger than the phone screen most people will view them on.

You want to make sure that when it will be viewed at actual size, the text will be big enough for someone to read.

You don’t have to start doing the math to figure it out; just take your phone with a graphic of a similar size and hold it next to your computer screen. Then, decrease the size on your computer screen until they’re about the same size. That will help you see if it will be too small when it’s shrunk down to someone’s phone screen.

5. Let it breathe

Something that instantly makes designs look bad is when they’re smushed up against the edge of the design, other images, or text.

Every object, text, and line should have nice, equal space on all four sides of it. That includes the exterior of the graphic as well. This will instantly give your graphics a clean look.

6. Do what you feel good about

If you’re running out of time and you’ve got to get something to your client now, just post something simple — like a picture — you feel good about.

Post a simple, clean picture, and use the caption to explain whatever it is you’re trying to explain. I’ve done this before, and to be honest, I typically get more likes on a picture of just me with a caption than I would on a graphic where I share a ton of information and I teach people something.

So, when in doubt, pick something you feel good about and you feel will make an impact.

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I'm Felter, and I'm the designer that non-designers love!

Why? Because good design is the difference between your ideal person scrolling past your post or actually taking action.

I used to work the 9-5 grind in the corporate world – like I was “supposed to” – until I blew it all up to do it my own way.

Now, I help non-designers, service providers, and business owners use good design in their branding, website, and content to book more clients and make more sales!

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