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Don’t choose your fonts without considering this

Your fonts communicate something before anyone reads a single word… so how do you know if you’re using the right ones?

It can be overwhelming to know where to start with so many font options, other than to know you should probably avoid Comic Sans ?

A good place to start is to decide whether you want to use a serif or a sans serif font. If you’re thinking, “What the hell is a serif?” then I’ve got you:

What is a serif?

Very simply, a serif is a line or a foot at the edge of a letter. You see the Times New Roman font has a serif (so it’s considered a serif font), whereas the Arial font does not (so it’s considered a sans serif font — “sans” meaning “without” serif).

The informal option

Generally speaking, sans serif fonts are very informal. You’ll typically use these for a lot of sentences or paragraphs within your designs.

The formal option

Serif fonts are typically very formal. You will usually see these for more button-up designs.

The funky option

But serif fonts can also be really fun or funky and have a ton of personality.

At the end of the day, your fonts are communicating something before someone even reads the words… and I think we can all agree on which font screams Beyonce and which ones don’t ??‍♀️

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