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How to design a logo for my business

If you’ve ever wondered “how do I design a logo for my business?” then I’ve got the step-by-step guide for you.

Designing a logo for your business might seem like a daunting task, but as long as you start with a solid brand foundation, you can DIY a logo that gets the attention of the right people.

Before you even start, make sure you’ve picked out 5 descriptors for your brand personality. For example, is your brand sturdy and strong, or soft and inviting? Traditional and serious, or fun and creative?

Once you have your 5 descriptors, here are your next steps:

How to design a logo for my business in 5 steps

Felter scrolling on her phone1. Choose your fonts and colors

Remember those 5 descriptors? Look at those and choose 6-8 brand colors and 2-3 fonts that align. If you have trouble deciding between two colors or two fonts, run them through the filter of the descriptors and that should make your decision easier.

Want help choosing the right fonts and colors for your brand? Check out my free quiz.

2. Choose your shape

The shape of your logo communicates who your business is before someone ever reads a single word. Here’s a quick rundown of what shapes pair which what brand personality:

  • Circles are good for brands that want to invoke feelings of happiness and unity
  • Rectangles and squares are good fits for brands that are professional and trustworthy
  • Angled or triangular shapes are good for fast-paced and powerful brands
  • Organic shapes are good for fun, delicate, or natural brands

3. Keep the business name prominent

When someone looks at your logo, they should immediately know the name of the business, who you are, and who you serve.

A common mistake I see with logos is that people make the acronym of the business the largest part. Instead, keep the business name the most important and prominent piece of the logo.

4. Keep it simple

Good logos are simple and unique. You don’t need symbols, icons, taglines, year established, or other details on your logo. A good logo can literally a symbol, like the Nike checkmark.

5. Hard truth: Your logo isn’t that important

Ultimately, remember that your logo isn’t the most important part of your branding. The most important thing is that your fonts, colors, and shapes all align with your brand personality and those 5 descriptors, so you can attract and convert your ideal clients.

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I'm Felter

the designer that non-designers love!

Why? Because good design is the difference between your ideal person scrolling past your post or actually taking action.

I used to work the 9-5 grind in the corporate world – like I was “supposed to” – until I blew it all up to do it my own way.

Now, I help non-designers, service providers, and business owners use good design in their branding, website, and content to book more clients and make more sales!

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