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How to get design feedback from your client (who knows nothing about design)

I know you’ve been there: you send a design you’ve worked hours on to your client, only for them to reply with, “I’m not feeling this. Can we try something else?”

That’s it — no specific feedback, no suggestions, no guidance. Your client knows even less about graphic design than you, and you’re lost on how to finish your presentation, social graphic, or whatever.

If you’re creating work for someone who is not in the creative space, they will likely struggle with providing you feedback. When they don’t like what they see, they don’t always know how to articulate what needs to be improved. Here are some easy ways to walk them through the process with you.

1. Help with vocabulary

Teach them design terms that they can use to describe what they like and don’t like. You can do this in a way that is respectful and professional.

Using simple vocab will help them feel like they’re communicating their needs to you more clearly, and will save you both time in the long run.

Ex.: “A serif font has a line at the edge of the letters. Sans serif fonts don’t. Do you like the serif font or sans serif fonts better for this design?”

2. Point and question

Point at different aspects of the design until you both determine what isn’t working.

Maybe you haven’t quite gotten to teaching them all of the design vocabulary they need to tell you what’s wrong with the design. If that’s the case, you can use this simple method to go through each element with them to pinpoint the problem.

3. Use “what if” statements

Ask your boss “what if?” questions to work toward a solution together. These don’t have to be complicated:

  • What if this picture was here instead?
  • What if this title was a different color?
  • What if I added a heading here?

Sometimes, you will suggest something they had never thought of — and didn’t know they wanted.

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I'm Felter, and I'm the designer that non-designers love!

Why? Because good design is the difference between your ideal person scrolling past your post or actually taking action.

I used to work the 9-5 grind in the corporate world – like I was “supposed to” – until I blew it all up to do it my own way.

Now, I help non-designers, service providers, and business owners use good design in their branding, website, and content to book more clients and make more sales!

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