fbpx

The biggest mistakes you’re making with your online presence that are costing you clients

I want to chat about some of the biggest online presence mistakes you might be making in your business. In a world where everything’s digital, your online vibe can make or break that crucial first impression.

5 big online presence mistakes you might be making

1. Letting others vote on your branding

It’s tempting to ask friends or followers to vote on your branding or design choices. But here’s the thing: your brand isn’t a popularity contest. Your fonts, colors, and shapes should match your vibe and speak to your audience, not just what’s trendy. Choose your branding based on the five words that represent your brand’s personality.

2. Missing from your website

Is your website missing your face and story? Big mistake… huge! People connect with people, not faceless entities. Show off your name, picture, personality, and approach on your website and social media. Letting your uniqueness shine through helps potential clients relate to you and see why you’re the right choice for them.

3. Prioritizing pretty over on-brand

Sure, your online presence should look good. But it should also be on-brand. Consistency is key. Use the same fonts, colors, and design elements across all your platforms. This builds trust and credibility with your audience.

4. Blending in instead of standing out

Don’t just follow the crowd. Your branding, messaging, and content should reflect your unique personality and approach. Stand out by being yourself, and clients will be drawn to your authenticity.

5. Filling in templates without a plan

Your website is more than just a collection of pages. It’s a journey for your visitors. Each page should have a purpose, guiding your visitors toward taking action. Don’t just fill in templates, but strategically guide your visitors toward becoming clients.

Ready to elevate your online presence?

If you’re ready to take your online presence to the next level, consider investing in Custom Branding and a Custom Website. These done-for-you services will help you attract and impress your ideal clients, establish trust, and save you time and effort in marketing and networking. Your online presence is an investment in your business’s future success.

Free resources to get you started

Not ready to invest in done-for-you services just yet? Check out my free branding crash course and free masterclass on creating a homepage that books more clients. These resources will help you lay the foundation for a strong online presence while you grow your business.

The podcast for service providers, coaches, and freelancers

marketing strategy, online business growth, and work-life balance

Definitely Tune In!

I got a sneak peek before the launch and I definitely recommend a listen!! Felter is candid, informative and full of insightful content for business owners!! I am so excited to continue following along and listening to the podcast; it’s transformative and helpful for anyone willing to put in the work to succeed!! ??

-Apple Podcasts

hosted by:

Lauren Felter

owner of Felter Unfiltered | the designer that non-designers love

Get all the service-based business strategy

sent to your inbox every week

Website Lead - SAF Podcast