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Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host

I’m diving into everything I’ve learned about how to be a great podcast guest and host after guesting on over 30 podcasts. I’ll be sharing tips on how to be a great podcast guest and host, based on my experiences.

A lot of people think that being a guest on podcasts is an easy way to get clients and followers. But it’s not as simple as just showing up and talking. So, since I’ve been there, done that, and got the t-shirt to prove it, I’m going to share all the lessons I’ve learned with you.

In 2023, I was on 23 podcasts. Here’s a quick rundown: I pitched to about 120, got 34 interested, scheduled 29 interviews, did 28, and had 23 episodes go live. My conversion rate from pitches to live interviews was about 19%. I set this goal, went all in, and now I’m here to share it all with you.

I’m going to walk you through seven phases: pitching, scheduling, prepping, interviewing, waiting for go-live, having a live episode, and what to do after an episode airs.

How to be a great podcast guest and host in the 7 phases of pitching

1. Pitching

Let’s start with pitching. I had two main strategies. First, I’m part of a Podcast Guest Collaboration Facebook group where I’d find people looking for guests.

Second, I’d source podcasts and pitch directly to them. I’d scroll the group a few times a week, find relevant requests, and respond with my info. I had a Google doc with my bio and talking points ready to go. For direct pitches, I’d look at podcasts related to ones I’d been on and pitch those with smaller followings on Instagram.

2. Scheduling

Next, scheduling the interview. I’d try to schedule interviews quickly, but not within a week. I learned to schedule interviews when I could be at my best, usually early afternoon. I avoided scheduling back-to-back interviews or after a long meeting to give myself time to prep and rest.

3. Prepping

For prepping, I’d spend 15-20 minutes making bullet-point notes. I also had a media page with all the info hosts might need. I learned to screenshot or make notes of initial conversations with hosts, so I didn’t forget important details. I’d also follow up if I didn’t receive interview questions in advance.

4. Interviewing

During the interview, I’d keep my notes handy and focus on being engaging and informative. I’d always ask about the target audience beforehand to tailor my examples accordingly. I learned that my talking points got easier to remember over time, and having a call to action at the end was crucial.

And by call to action, I don’t mean “follow me on Instagram” or “book with me now.” When I started using my free brand quiz that connected directly to what I was talking about during the episode, I started getting hundreds of new leads from podcast interviews.

5. Waiting to go live

Waiting for the episode to go live was exciting. I’d keep a list and check when the host said it would go live.

6. Once the episode is live

Once the episode went live, I’d add the episode to my website and share it on social media. I learned that not all hosts promoted episodes, and having a dedicated episode webpage made it easier for guests to share.

7. After the episode aired

Finally, after the episode aired, I’d continue to network and stay in touch with hosts and guests. I’d thank hosts who drove good results for my business.

Was it worth it?

Overall, being a podcast guest was worth it for me. I booked about $10,000 worth of business and added 300-400 to my email list. I refined my messaging and made genuine connections.

If you’re interested how to be a great podcast guest, make sure to pitch to podcasts with your ideal audience, source about 20 podcasts per month, and provide valuable content. Remember, it’s a long-term strategy, so keep at it!

Want me on your podcast? Let’s chat! I’d love to share about design, branding, and top mistakes to avoid.

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owner of Felter Unfiltered | the designer that non-designers love

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