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How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well

Selling services can be a tricky game. You want to book clients without feeling like a used car salesman.

Emily Conley, copywriter, copy teacher and sales strategist of Emily Writes Well, has mastered the art of selling with style and authenticity.

Emily started her business back in 2019 and has been helping folks with their websites, sales pages, and emails for nearly five years. She’s all about keeping it real and showing clients how to use their personality to reel in customers and make sales.

Recently, Emily spilled her secrets on the Skilled and Fulfilled podcast about how to sell services without being salesy. Here are some of the top tips she shared:

Build relationships, not just sales

One of Emily’s core beliefs is that sales should be about building relationships, not just making transactions. She emphasizes the importance of taking the time to understand your potential clients’ needs and building trust with them.

By focusing on relationships, you can create long-lasting connections that lead to repeat business and referrals.

The power of storytelling

Emily is a big advocate for using storytelling in sales. She believes that stories have the power to engage and connect with people on a deeper level than traditional sales pitches.

By sharing stories about how your services have helped others, you can show potential clients the value you can provide and create an emotional connection that makes them more likely to buy.

Authenticity is key

In a world full of fake promises and exaggerated claims, authenticity stands out. Emily encourages entrepreneurs to be true to themselves and their values in their sales efforts.

Using language that feels natural to you and avoiding overly aggressive sales tactics can help you build trust with your audience and establish yourself as a genuine and trustworthy business.

Provide value first

Before asking for a sale, Emily suggests providing value to your audience. This could be through helpful tips, free resources, or informative content.

By providing value upfront, you can demonstrate your expertise and build credibility with potential clients, making them more likely to buy from you in the future.

Confidence is contagious

Confidence plays a big role in sales success. Emily believes that when you believe in your services and approach, others will too. She encourages entrepreneurs to practice positive self-talk and visualize success to boost their confidence when selling.

Plus, remember that selling is helping. You’re helping people by selling them your services. When you don’t market yourself and people don’t know about you, you’re actually withholding something they need!

Collaborate for success

Emily has found that collaborating with others can be a powerful way to expand your reach and attract new clients. By teaming up with complementary businesses or professionals, you can tap into new audiences and provide more value to your clients.

If you don’t know, Emily and I teamed up to create 5 Things Your Homepage Needs to Book More Clients, a free masterclass, and Well-Oiled Website, a website course for business owners. She teaches copywriting, and I teach design… all for the non-designer, non-copywriter business owner!

Think long-term

Instead of focusing solely on short-term sales, Emily encourages entrepreneurs to think long-term. Building relationships with clients and providing ongoing support and value can lead to repeat business and referrals, ultimately helping you build a sustainable and successful business.

Interested in creating offers that sell long-term with consistency? Check out Well-Oiled Offer Suite, a course that teaches you to build offers your clients can’t resist.

In conclusion, selling services doesn’t have to be sleazy. By following Emily’s tips and focusing on building relationships, telling stories, being authentic, providing value, and collaborating, you can sell your services with style and integrity, attracting clients who appreciate your approach and building a successful business in the process.

The podcast for service providers, coaches, and freelancers

marketing strategy, online business growth, and work-life balance

Value Packed and a Must-Listen

I got a sneak peek of the first few episodes, and WOW! Felter is so relatable and down to earth, so listening was enjoyable – but more than that, every episode is so value packed with business wisdom! I loved episode 1 because Felter talks about real experiences she’s had when people weren’t booking, and the steps she took to fix it and find success. She’s been where I am so she gets it. Felter is the real deal!

– Elisa McManus, Apple Podcasts

this episode features:

Emily Conley

owner of Emily Writes Well | copywriter, copy teacher, and sales strategist

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