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Services page design elements needed to book clients

Want to design your services page in a way that gets clients to book without question? 

Well, that doesn’t mean listing 30 bullet points of what your service does and does not include.

Your services page isn’t a contract. You don’t need to list all the parameters around your offers. While those details are very important, those are things that can be spelled out in your contract or proposal.

Instead, you want to include things that will actually move the needle and get someone to book on your Services page

5 Services page design elements needed to book clients

1. Showcase how you’re the solution

Let potential clients know you understand their problems. Clearly spell them out, and explain the benefits they’ll get when they work with you.

When they finish reading the services page, they should know without a doubt that you are the solution to their problem.

Example: Sick of creating content and not seeing results? I can help!

2. Differentiate yourself with your Services page design

If someone is looking at your services page, they’re likely comparing you with several other competitors.

So this is a great place to share your unique approach, point of view, hard truth, or hot take that sets you apart from other providers.

Example: I only work with small business owners, and here’s why.

3. List your price

If you don’t list your prices on your website, people may assume you’re too cheap or too expensive – without giving you a chance.

It doesn’t have to be an exact breakdown, but at least list the “starting at” price or a range that clients usually pay.

Example: “starting at $750” or “most clients invest $2-4k”

4. Focus on benefits with your Services page design

This is really critical. Focus on benefits, instead of just the features.

Bad Example ❌

  • 3 design concepts to start
  • 5 pages with custom design, copy, and SEO
  • 1+ hour of training videos

Better Example ✅

  • Custom-created WordPress website so you can attract and impress ideal clients without having to beg, hard-sell, or convince them your business is worth it
  • Scroll-stopping strategy including professionally-written copy, SEO, and content design, to guide potential clients on a journey through your site to know your business is exactly what they need
  • Website onboarding – because it’s your site, and you’ll be trained to update and maintain it so you can continue to meet your goals long after your website launches

5. End with a no-brainer reason to book

Give potential clients a really enticing reason to book right now.

Whether that’s a limited-time offer, free consultation, or a compelling testimonial, this is the place to drive home the point about why they need to work with you, and why it can’t wait.

Ready for a website that books clients for you?

Learn what to put on every website page to actually book clients in Well-Oiled Website, a website course for service-based businesses.

Or listen to Episode 16 of Skilled and Fulfilled to learn How to use every page of your site to book clients. Listen to this episode to find out the purpose of the 6 main pages of your website in convincing someone to book or buy, what to do (and not do) on each page to keep someone clicking, and exactly what each page must have and how it should end to book clients.

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5 things your homepage needs to book more clients

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I'm Felter

the designer that non-designers love!

Why? Because good design is the difference between your ideal person scrolling past your post or actually taking action.

I used to work the 9-5 grind in the corporate world – like I was “supposed to” – until I blew it all up to do it my own way.

Now, I help non-designers, service providers, and business owners use good design in their branding, website, and content to book more clients and make more sales!

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