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The biggest mistakes I see on virtual assistant portfolios

You’ve submitted your virtual assistant portfolio to a ton of jobs, but you just can’t seal the deal 😞 

You have a solid offer and you’re good at what you do. Maybe you’ve even chatted with a few potential clients and it seems like a match made in heaven. They asked for your proposal and virtual assistant portfolio and then… radio silence. What gives?

Your virtual assistant portfolio probably needs some work. Your portfolio is a reflection of you, your work, and your business. If you’re just customizing a template in Canva, you’re not going to land the clients you want.

Avoid these virtual assistant portfolio mistakes

1. Huge chunks of text

Your potential client opens up your portfolio and is immediately inundated with text, text, text. There are no headings to help them easily skim and find what they’re looking for. As a result, your PC exits out immediately.

If you walked down the street and someone handed you a flyer that was filled with text, would you read it? Probably not. Massive chunks of text are intimidating to readers. Including them in your portfolio is a surefire way to not get hired.

2. Poor color contrast

If you’ve chosen brand colors that are all light or all dark, your portfolio will have problems. You’ll have light text against a light background or dark text against a dark background. That’s hard to read and bad for accessibility.

You should make it as easy as possible for a potential client to scan your portfolio. That starts with legibility.

3. Making it all about you

Potential clients don’t care about how much you love to bake or how many dogs you have. Although it’s nice to include personal details in your virtual assistant portfolio, the purpose of it is to sell the client on why they need to work with you.

Instead, focus your copy on the client and what they will get out of working with you. Start with the headlines that catch their attention and focus on them and the transformation you will provide them.

Want to design PDFs that will get your potential clients to say “When can we start?” I have a whole lesson on this in Create with Confidence, my design course for non-designers!

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