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Want a logo redesign? Here’s why your logo isn’t that important

I work with a lot of business owners who stress over their logo and worry they need a logo redesign.

But here’s my hot take: your logo isn’t that important. At least, not as important as you think it is. Here’s what I mean:

Do you need a logo redesign?

1. Your fonts and colors are more important than your logo

Every design choice you make affects how potential clients view you. Meaning, every font, color, and shape you use on your graphics and website communicate something to potential buyers before they ever read a single word of copy.

That’s why these two websites communicate different things, even though they use the same words ⤵️

Before creating or overhauling your logo, you first need to make sure your fonts and colors communicate the right things to the right people to make consistent sales.

New here? Take my quiz to find the perfect fonts and colors for your brand

2. Your branding isn’t just your logo

Just slapping a logo onto something doesn’t mean that it’s on-brand. Your website and graphics need the right fonts, colors, and shapes first (like we talked about above).

When you put your logo on a graphic that uses off-brand or inconsistent fonts and colors, it ends up looking thrown-together… which hurts your business!

3. A logo redesign won’t solve visual inconsistency

If you’re piecing together different templates, fonts, colors, and layouts, your business will look pieced together.

Think about how we’ve been taught to look out for phishing attempts via email. If your Instagram looks drastically different from your website, your business also looks phishy.

To create trust and consistency in your branding, the first step comes from using the same fonts, colors, and shapes across every channel.

Need branding that sells?

Create your own with DIY to Deluxe: Branding Course. I’ll walk you through exactly how to create premium branding that attracts your ideal client or buyer.

Or I can do it for you with a Custom Branding. You’ll get better aligned fonts, colors, and shapes to specifically communicate what you want about your business.

free crash course
3 simple steps to profitable branding

Get started on your branding in less than 10 minutes!

If you’re a business owner who wants to easily attract ideal clients and close the sale, then this is the crash course for you!

I'm Felter

the designer that non-designers love!

Why? Because good design is the difference between your ideal person scrolling past your post or actually taking action.

I used to work the 9-5 grind in the corporate world – like I was “supposed to” – until I blew it all up to do it my own way.

Now, I help non-designers, service providers, and business owners use good design in their branding, website, and content to book more clients and make more sales!

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Website Lead - Blog