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Why your small business website design can’t just be pretty

Having a visually appealing small business website design is important, but it’s not enough. Your website should serve as a powerful tool to grow your business, attract new clients, and streamline your operations.

Here’s how your website can do more than just look pretty:

5 ways your small business website design should book clients for you

1. You website should get you Discovered by New Clients

Your website should be optimized for search engines (SEO). This means using the right keywords, having high-quality content, and ensuring your site is fast and mobile-friendly. By doing so, you increase the chances of new clients finding you through search engines like Google.

2. Your website should make you Stand Out from Other Service Providers

A well-designed website with unique, engaging content sets you apart from the competition. Highlight what makes your services special and showcase your expertise with compelling visuals and testimonials. This differentiation helps potential clients see why they should choose you over others.

3. Your small business website design should Address Your Clients’ Problems

Your website should clearly communicate that you understand your clients’ challenges and offer effective solutions. By addressing their pain points directly on your site, you position yourself as the expert who can help them overcome these issues.

4. Your website should Save you Time on Explaining Packages and Prices

Include detailed information about your services, packages, and pricing on your website. This transparency helps potential clients understand what you offer and what to expect, reducing the time you spend on calls explaining these details.

5. Your website should Impress Referrals and Convert Inquiries

When someone refers your services, their first stop is often your website. An impressive, high-converting site can validate their recommendation and prompt the referral to inquire or book a call. Make sure your website showcases your best work, client testimonials, and easy ways to contact you.

Ready to book clients effortlessly with your small business website design?

If you update your own website or don’t have a website yet for your service-based business, then you can’t miss this masterclass: 5 things your homepage needs to book more clients!

We’re giving so much value about what needs to be on your homepage to book more clients, like headline formulas that keep someone on your site, copy prompts to make you stand out, and tons of visual examples to communicate your unique personality!

You’ll never get any shame for what you’re currently doing. Instead, you’ll learn exactly what you could be doing instead to book more clients!

free masterclass
5 things your homepage needs to book more clients

Get easy-to-execute copy and design strategies that actually work to book more clients for your service-based business!

I'm Felter

the designer that non-designers love!

Why? Because good design is the difference between your ideal person scrolling past your post or actually taking action.

I used to work the 9-5 grind in the corporate world – like I was “supposed to” – until I blew it all up to do it my own way.

Now, I help non-designers, service providers, and business owners use good design in their branding, website, and content to book more clients and make more sales!

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